• Brand Specialization Consulting

    For Visionary, Mission-Minded Entrepreneurs

    Today we live in a world where empathy for our clients, precise focus, and supertight specialization isn't just noteworthy. It's mandatory.

     

    The world isn't going to get less specialized. It's going to get more so.

     

    Your clients are going to have more and more choices for how to spend their money. Why will they choose you? Why is your offer unlike any other offer they could consider? How will you compel them, not sell them?

     

    Finding the inspiration and the discipline to specialize is the first step to success. It takes both. Like many entrepreneurs, you may be caught in the powerful temptation to appeal to many different groups of people. This is normal. But deadly.

     

    The next step is crucial. Everything hangs on it. It's identifying the particular people for whom your offer means the difference between a life of surviving (on some level) and a life of thriving. It's finding the people who are willing and able and need your help (and specifically your help) so bad they are very happy to pay.

     

    Then we want to find the most compelling framework to articulate your remarkable solution in a way that your people can get it and get it quickly. Do this right, "get their world," and these people, your ideal people, will turn their heads like little meerkats when they hear your call.

     

    Now, you've become a clear, powerful Brand Promise.

     

    And the good news is, it’s easier than you think.

     

    Depending on the current status, number of offers, alignment/number of team members, and big juicy vision for your business, it will take between six to ten sessions to define and refine your brand in a way that will speak powerfully to your ideal audience, clients, or customers. At the end of our work together, you will have:

    • A new, highly specialized focus for your ideal business.
    • An intimate understanding of your people, your clients, customers, or ambassadors.
    • A powerful empathy for how they see the world, and what they already know they need.
    • A compelling articulation that speaks to these particular people so they know they've got to have your help.
    • A crisp distinction in your "flavor," the values and personality of your business and your current expression of these vital elements in the marketplace.
    • An overview of your competitors and why you are like them and why you are not (HUGE!).
    • A mission and vision statement that actually work for you, your team, and your tribe every day.
    • A Brand Promise that naturally compels you and your people to connect and serve the world with courage and clarity, and that compels your clients to come running after you

     Packages run from $1589-$4349.

  • Intrigued Yet?

    Keep scrolling down to learn more!

  • A Bit About Us

    Meet Ellen

    Ellen Melko Moore loves helping big-picture game changers articulate their awesomeness and share their unusual brilliance. She is a writer, entrepreneur, and consultant who specializes in helping professionals create compelling and powerful brands through original content.

     

    Ellen received her undergraduate and master’s degrees in Literary Studies from Northwestern University in Chicago, then went on to do most of a Ph.D. in the same subject at the University of Denver, while teaching creative and persuasive writing for undergraduates. She was halfway through the dissertation before she figured out she and academia were not cut out for each other. Whoops.

     

    Having done her due diligence and racked up an impressive amount of student loan debt, Ellen started to discover her niche as a creator/founder of visionary, mission-minded enterprises such as the world’s first book group consulting company and The Triskele Foundation, a social enterprise nonprofit that helps Colorado adults get their GEDs.

     

    Ellen now works as a brand consultant and content coach for independent healers, teachers, and sustainable business visionaries who seek to expand the authority and reach of their brand. She is the author of the forthcoming book This is Why I Came Here, a collection of humorous essays on spirituality and self-help. She loves dogs, lliterary fiction, and pop culture—especially hip hop—and being on the planet at the same time as both Eckhart Tolle and Seth MacFarlane.

     

    Brand Supertight Brand
  • Upcoming Free Webinars

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    Supertight Brand Free Webinar

    Discover the Holy trinity of Supertight Brand,

    The key to life changing success as a solopreneur!

    Supertight Free Webinar Free webinar

    Discover the Holy trinity of Supertight Brand,

    The key to life changing success as a solopreneur!

  • Hold My Seat!

    Purchase your spot for

    The Holy Trinity of Supertight Brand Live Online Course

    Six -90 minute live classes for 6 weeks

    ONLY $647.00

     

    100% Satisfaction Guarantee - 30 Day "No Questions Asked Refund"

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  • Sneak Peak

    Get a little taste of Supertight Brand.

    Get Low the Down on Supertight Brand

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    The Free webinar recording.

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    The Blooper

  • The Blog

    Thoughts, musings, and ruminations.

    Former first lady Barbara Bush made her transition to the Great Beyond this week. As the beloved 92-year-old icon is the only person ever to have been both the wife and the mother of an American President, we can guess she knew a thing or two about leadership, service, and the incredible...
    If you are an intentional entrepreneur, a mission-minded solopreneur, or pretty much anyone trying to gain traction in the marketplace of ideas, there’s one thing, above all things, that you must grasp if you are not to become irretrievably bitter, broke, or bipolar on your journey. You may be...
    The year was 2002. It was a pretty sweet year for certain authors. Despite the terror of the book industry in the early rumblings of the Ebook, and people’s annoying tendency to read “the internet” instead of books, there was also a magical, golden cash-cow called Oprah Winfrey’s Book Club. If...
    Lots of new entrepreneurs get these two things mixed up - if you are one of them, don’t feel too bad, because we’ve seen plenty of sophisticated business experts tend to collapse them as well. So here’s your quick and dirty guide to the distinction, and more importantly, why your grasp of the...
    April 14, 2018
    One of the wonderful things about our current internet culture is there are just so many ways to measure our almost certain failure before we even start anything - all right at our fingertips. So it is with the recent stats on startups and the chances of entrepreneurial success. Or rather, of all...
    Greetings, Mission-Minded Solopreneurs! For all those of you about to conquer the marketplace, we salute you. And for all those of you feeling lost and overwhelmed, you are in the right place. We get it. It’s pretty f*cking scary out there sometimes, isn’t it? In today’s ever more crowded...
    March 4, 2016
    Spiritual Entrepreneurs: How to Compete With Cat Videos If you’ve been on the internet recently (my roommate Charlene says its bound to catch on any day now), you’ve probably noticed that two major monoliths have now largely conquered the field and taken up permanent residence in our...
    Hip Hop Star Drake (Unintentionally) Gives Great Advice to Women Entrepreneurs So here’s the thing. I’m not saying that Drake did mean for these lyrics to inspire us as women in the marketplace, and I’m not saying he didn’t. I’m just saying, Ladies, no matter what Drake intended, let’s...
  • Testimonials

    What our mission minded clients have to say about us.

    Ellen has an astounding gift of helping people find the true soul of what they offer the world. Working with Ellen has not only helped me to tighten my brand — it's lightened my heart and transformed my vision. With her skillful observation and soulful encouragement, I've launched courageously from one threshold into a whole new landscape of possibility. Call her now!

    Paul Sigafus,

    Therapist

    Author at PaulSigafus.com

    Working with Ellen has taken me FAR beyond the brand I imagined when I first started my business. She helped me open doors to what I truly wanted and really OWN the work I do in a powerful way. Now I get to play in a world that feels much bigger and much LIGHTER.

    Shannon Boyle, MA LPC AT

    Art Interventionist & Creative Leadership Coach

    WellstoneStudio.com

    Working with Ellen completely transformed the way I saw myself and my practice. She brought laser focus to what I am most passionate about and how to brand myself out of that passion. A year later the majority of my new clients are my ideal client and I rarely get calls from people who aren’t.

    Paul Steinke

    The Karibuni Center

    KaribuniCenter.com

    "Ellen is amazing at what she does! She helped me to more clearly identify my passion & strengths in order to better define my business' future. Even more so she did it with compassion, support, and her unique down to earth personality. I would highly recommend her to anyone who is looking to take their business  to bigger, better and most importantly more fulfilling places."

    Dr. Melissa Gressner

    www.DrGressner.com

    Creator of Core Confidence Program

    Lisa White reviewed Supertight Brand5 star

    Since listening to your webinar I’ve been thinking so much of pain points I come across in my work.. loving this new way of thinking and getting focused on remarkable solutions! Thank you Ellen!! Excited for your upcoming training.

    Lisa White

    IVF: Manifesting a Miracle

    Mia Voss reviewed Supertight Brand5 star

    Ellen and SuperTight Brand have made such a difference in my business and brand. Right from the start, Ellen asked clarifying questions about my "why" and my "avatar" that I had never thought to address. In addition, STB helped me keep my brand & message fresh & relevant in this fast past online world! Thank you STB!

      

    Mia Voss

    Travel Blogger and Luxury Brand Ambassador

    Carrie McCrudden reviewed Supertight Brand5 star

    Ellen's Supertight Branding strategy resulted in a 21 % increase in my income within the first 90 days of working together. She is fantastic to work with and gets real results that last!

      

    Dr. Carrie McCrudden

    Therapist and Author

    Madeleine Ostertag Bucher reviewed

    Supertight Brand5 star

    Simply put, without Ellen and SuperTight Brand, I wouldn't have my own business today... I'd be a scattered mess trying to do everything for anyone and never getting anywhere.

    Ellen took my diverse list of skills and helped me narrow my focus into a business offering that would make a difference in my clients' lives and give me that sense of accomplishment I needed. I know exactly who my ideal client is (and isn't!), how to attract those clients and how to quickly discern if a client is a good fit for me. Even if you think you know what your business is, everyone can benefit from the SuperTight Brand service... it will save you TONS of time and headaches going forward!

      

    Madeleine Bucher

    One Grand Web Designs

  • Case Studies

    Proof that what we are good at what we do.

    When I found Ellen I was at a transition point in my business. I had been running a successful business for 3 years without any marketing or business developments efforts behind it-everything had been done on word of mouth. I was ready to start putting some intentional yet simple marketing efforts into what I did and help my business to “ grow up.” I had just gotten a draft of my website design back and hated it. I initially went to Ellen to help me refine my current brand in a simple way that I could translate into a revised website design.


    The process that Ellen took me through was was life changing. Ellen helped me to really realize my own skills and how those translated into my work. Then, Ellen opened my eyes to how the market saw my offer and how to consider framing what I do to fit the market. This change of perspective was the crux of how the changes I made in my business started to change my life.


    As a result of walking through the Super Tight process I went through an entire re-brand of my business including a name change. During the re-brand of my business I went through a bit of a personal discovery process as well. I feel like both my business and myself are more mature now. When I pitch my business now I have language to use, a frame work to follow and a new way to present my offer. This has given me more confidence to look for business in ways and in places that I wouldn’t have before and I feel like my business is a reflection of who I really am and is the solution to my ideal client’s headache.

           

    Erin Rist • Principal
    Tickled Pink Productions

    Event & Promotion Production Project Management Community Marketing mobile: +1.720.256.3945

    www.tickledpinkdenver.com

    _________________________________________________________________________

    Ellen is the most wicked smart person I know. When I realized what she did for a living it shed light on the issues I had with my business.

     

    Three years ago, I was a small time landscaper in Chicago willing to help anyone with any aspect of their garden. While people liked my eagerness to say “yes”, it also meant that I wasn’t being honest with myself about what I loved to do and what I was really good at. It also meant I had thrown out a large net, only wanting a handful of the fish, and reluctantly eating them all. How about that for a metaphor?

     

    Working with Ellen taught me to catch and release. The process of discovery lead me to realized I most enjoyed teaching people how to plant and care for their own container gardens. While a little bit of manual labor is fine, I really love encouraging people to work with new and exotic plants and to confidently plant their own gardens, even if it’s little outside their comfort zone.

     

    I am now a more confident and precise small business owner. I don’t take on jobs that are too time consuming and that take away from other clients or my personal life. I am able to provide a higher level of customer service and am more trusted by my clients. Most importantly, I know exactly what I do. I help people plant container gardens. Easy peasy lemon squeezy.


    Sharon Pohl Walsh

    Container Garden Specialist, Chicago
    www.semigreenthumb.com

    _________________________________________________________________________

    After working with Ellen Melko-Moore for the last year, I can say she is a truly gifted visionary brand consultant. Ellen has an ability to keenly listen to her clients, to see and hear what makes them light up professionally and personally. I started working with her as a clinical generalist, providing psychotherapy to all types and ages of clients. After taking me through a series of exercises, she helped refine my focus and realize that my true passion is helping individuals with ongoing, unhealthy relationship patterns. With that passion envisioned, she worked with me to develop a vision, mission, and branding message for my practice.

     

    Now, instead of people tuning out my message, people hear me loud and clear and know who I am and what clients I work with. In turn, this has significantly helped grow my practice and with the clients I want to work with. Since launching my brand, she has continued to be a consistent source of motivation, encouragement, and consultant on new projects and ideas. Working with her has not only been worth the investment of time and money, working with Ellen has been a gift to my practice and my life.
     

    Kristen Hick, Psy.D.
    Licensed Psychologist and Director at Center for Shared Insight, PC

    Linkedin Profile

    _________________________________________________________________________

  • Ready To Work With Us?

    We are ready to work with you! Contact us now!

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  • We love you and your light.

    And you need to get your sh*t tight.

     

    More precision in your brand =

    More power and impact in the marketplace.

    Contact Us for a Free Strategy Session. Get SuperTight!

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