• We love you and your light.

    And you need to get your sh*t tight.


    More precision in your brand =

    More power and impact in the marketplace.

  • Brand Specialization Consulting

    For Visionary, Mission-Minded Entrepreneurs

    Today we live in a world where empathy for our clients, precise focus, and supertight specialization isn't just noteworthy. It's mandatory.


    The world isn't going to get less specialized. It's going to get more so.


    Your clients are going to have more and more choices for how to spend their money. Why will they choose you? Why is your offer unlike any other offer they could consider? How will you compel them, not sell them?


    Finding the inspiration and the discipline to specialize is the first step to success. It takes both. Like many entrepreneurs, you may be caught in the powerful temptation to appeal to many different groups of people. This is normal. But deadly.


    The next step is crucial. Everything hangs on it. It's identifying the particular people for whom your offer means the difference between a life of surviving (on some level) and a life of thriving. It's finding the people who are willing and able and need your help (and specifically your help) so bad they are very happy to pay.


    Then we want to find the most compelling framework to articulate your remarkable solution in a way that your people can get it and get it quickly. Do this right, "get their world," and these people, your ideal people, will turn their heads like little meerkats when they hear your call.


    Now, you've become a clear, powerful Brand Promise.


    And the good news is, it’s easier than you think.


    Depending on the current status, number of offers, alignment/number of team members, and big juicy vision for your business, it will take between six to ten sessions to define and refine your brand in a way that will speak powerfully to your ideal audience, clients, or customers. At the end of our work together, you will have:

    • A new, highly specialized focus for your ideal business.
    • An intimate understanding of your people, your clients, customers, or ambassadors.
    • A powerful empathy for how they see the world, and what they already know they need.
    • A compelling articulation that speaks to these particular people so they know they've got to have your help.
    • A crisp distinction in your "flavor," the values and personality of your business and your current expression of these vital elements in the marketplace.
    • An overview of your competitors and why you are like them and why you are not (HUGE!).
    • A mission and vision statement that actually work for you, your team, and your tribe every day.
    • A Brand Promise that naturally compels you and your people to connect and serve the world with courage and clarity, and that compels your clients to come running after you

     Packages run from $1789-$4349.

  • Intrigued Yet?

    Keep scrolling down to learn more!

  • A Bit About Us

    Meet Ellen

    Ellen Melko Moore loves helping big-picture game changers articulate their awesomeness and share their unusual brilliance. She is a writer, entrepreneur, and consultant who specializes in helping professionals create compelling and powerful brands through original content.


    Ellen received her undergraduate and master’s degrees in Literary Studies from Northwestern University in Chicago, then went on to do most of a Ph.D. in the same subject at the University of Denver, while teaching creative and persuasive writing for undergraduates. She was halfway through the dissertation before she figured out she and academia were not cut out for each other. Whoops.


    Having done her due diligence and racked up an impressive amount of student loan debt, Ellen started to discover her niche as a creator/founder of visionary, mission-minded enterprises such as the world’s first book group consulting company and The Triskele Foundation, a social enterprise nonprofit that helps Colorado adults get their GEDs.


    Ellen now works as a brand consultant and content coach for independent healers, teachers, and sustainable business visionaries who seek to expand the authority and reach of their brand. She is the author of the forthcoming book This is Why I Came Here, a collection of humorous essays on spirituality and self-help. She loves dogs, lliterary fiction, and pop culture—especially hip hop—and being on the planet at the same time as both Eckhart Tolle and Seth MacFarlane.


    Brand Supertight Brand
  • Upcoming Free Workshops

    Ten Minutes to Tight: The Gateway Drug to Next Level Success in Your Business

    Ready to tighten YOUR mission minded brand and harness the huge power of specialization?

  • Upcoming Free Workshops & Classes

  • Hold My Seat!

    Purchase your spot for




    ONLY $`1289.00


    100% Satisfaction Guarantee - 30 Day "No Questions Asked Refund"

    All payments are processed using Paypal,

    When you click the Buy Now button you will be connected to Paypal.

  • Sneak Peak

    Get a little taste of Supertight Brand.

    Get Low the Down on Supertight Brand

    Ellen & Mia

    Supertight Brand

    Discover the Holy Trinity of Supertigt Brand :

    The Free webinar recording.

    Supertight Brand

    The Blooper

  • The Blog

    Thoughts, musings, and ruminations.

    Riddle me this, Intentional Entrepreneurs: In your area of expertise, do you have something you say over and over and over again, to the point where you feel like you might almost throw up if you say it one more time today, and it is just at that point that your client or customer or colleague...
    Supertight Brand has a friend who is a relentless beast with a killer nose for finding the FUB. This skill has made him a very, very wealthy man, with a string of successful businesses to his credit. He is a founder, a collaborator, a partner, and an investor in the ridiculously successful...
    Former first lady Barbara Bush made her transition to the Great Beyond this week. As the beloved 92-year-old icon is the only person ever to have been both the wife and the mother of an American President, we can guess she knew a thing or two about leadership, service, and the incredible...
    If you are an intentional entrepreneur, a mission-minded solopreneur, or pretty much anyone trying to gain traction in the marketplace of ideas, there’s one thing, above all things, that you must grasp if you are not to become irretrievably bitter, broke, or bipolar on your journey.     You...
    The year was 2002. It was a pretty sweet year for certain authors. Despite the terror of the book industry in the early rumblings of the Ebook, and people’s annoying tendency to read “the internet” instead of books, there was also a magical, golden cash-cow called Oprah Winfrey’s Book Club. If...
    Lots of new entrepreneurs get these two things mixed up - if you are one of them, don’t feel too bad, because we’ve seen plenty of sophisticated business experts tend to collapse them as well. So here’s your quick and dirty guide to the distinction, and more importantly, why your grasp of the...
    One of the wonderful things about our current internet culture is there are just so many ways to measure our almost certain failure before we even start anything - all immediately available with our next click or swipe. So it is with the recent stats on startups and the chances of entrepreneurial...
    Greetings, Mission-Minded Solopreneurs! For all those of you about to conquer the marketplace, we salute you. And for all those of you feeling lost and overwhelmed, you are in the right place. We get it. It’s pretty f*cking scary out there sometimes, isn’t it? In today’s ever more crowded...
    March 4, 2016
    Spiritual Entrepreneurs: How to Compete With Cat Videos If you’ve been on the internet recently (my roommate Charlene says its bound to catch on any day now), you’ve probably noticed that two major monoliths have now largely conquered the field and taken up permanent residence in our...
    Hip Hop Star Drake (Unintentionally) Gives Great Advice to Women Entrepreneurs So here’s the thing. I’m not saying that Drake did mean for these lyrics to inspire us as women in the marketplace, and I’m not saying he didn’t. I’m just saying, Ladies, no matter what Drake intended, let’s...
  • Testimonials

    What our mission minded clients have to say about us.

    Ellen has an astounding gift of helping people find the true soul of what they offer the world. Working with Ellen has not only helped me to tighten my brand — it's lightened my heart and transformed my vision. With her skillful observation and soulful encouragement, I've launched courageously from one threshold into a whole new landscape of possibility. Call her now!

    Paul Sigafus,


    Author at PaulSigafus.com

    Working with Ellen has taken me FAR beyond the brand I imagined when I first started my business. She helped me open doors to what I truly wanted and really OWN the work I do in a powerful way. Now I get to play in a world that feels much bigger and much LIGHTER.

    Shannon Boyle, MA LPC AT

    Art Interventionist & Creative Leadership Coach


    Working with Ellen completely transformed the way I saw myself and my practice. She brought laser focus to what I am most passionate about and how to brand myself out of that passion. A year later the majority of my new clients are my ideal client and I rarely get calls from people who aren’t.

    Paul Steinke

    The Karibuni Center


    "Ellen is amazing at what she does! She helped me to more clearly identify my passion & strengths in order to better define my business' future. Even more so she did it with compassion, support, and her unique down to earth personality. I would highly recommend her to anyone who is looking to take their business  to bigger, better and most importantly more fulfilling places."

    Dr. Melissa Gressner


    Creator of Core Confidence Program

    Lisa White reviewed Supertight Brand5 star

    Since listening to your webinar I’ve been thinking so much of pain points I come across in my work.. loving this new way of thinking and getting focused on remarkable solutions! Thank you Ellen!! Excited for your upcoming training.

    Lisa White

    IVF: Manifesting a Miracle

    Mia Voss reviewed Supertight Brand5 star

    Ellen and SuperTight Brand have made such a difference in my business and brand. Right from the start, Ellen asked clarifying questions about my "why" and my "avatar" that I had never thought to address. In addition, STB helped me keep my brand & message fresh & relevant in this fast past online world! Thank you STB!


    Mia Voss

    Travel Blogger and Luxury Brand Ambassador

    Carrie McCrudden reviewed Supertight Brand5 star

    Ellen's Supertight Branding strategy resulted in a 21 % increase in my income within the first 90 days of working together. She is fantastic to work with and gets real results that last!


    Dr. Carrie McCrudden

    Therapist and Author

    Madeleine Ostertag Bucher reviewed

    Supertight Brand5 star

    Simply put, without Ellen and SuperTight Brand, I wouldn't have my own business today... I'd be a scattered mess trying to do everything for anyone and never getting anywhere.

    Ellen took my diverse list of skills and helped me narrow my focus into a business offering that would make a difference in my clients' lives and give me that sense of accomplishment I needed. I know exactly who my ideal client is (and isn't!), how to attract those clients and how to quickly discern if a client is a good fit for me. Even if you think you know what your business is, everyone can benefit from the SuperTight Brand service... it will save you TONS of time and headaches going forward!


    Madeleine Bucher

    One Grand Web Designs

  • Case Studies

    Proof that what we are good at what we do.

    When I found Ellen I was at a transition point in my business. I had been running a successful business for 3 years without any marketing or business developments efforts behind it-everything had been done on word of mouth. I was ready to start putting some intentional yet simple marketing efforts into what I did and help my business to “ grow up.” I had just gotten a draft of my website design back and hated it. I initially went to Ellen to help me refine my current brand in a simple way that I could translate into a revised website design.

    The process that Ellen took me through was was life changing. Ellen helped me to really realize my own skills and how those translated into my work. Then, Ellen opened my eyes to how the market saw my offer and how to consider framing what I do to fit the market. This change of perspective was the crux of how the changes I made in my business started to change my life.

    As a result of walking through the Super Tight process I went through an entire re-brand of my business including a name change. During the re-brand of my business I went through a bit of a personal discovery process as well. I feel like both my business and myself are more mature now. When I pitch my business now I have language to use, a frame work to follow and a new way to present my offer. This has given me more confidence to look for business in ways and in places that I wouldn’t have before and I feel like my business is a reflection of who I really am and is the solution to my ideal client’s headache.


    Erin Rist • Principal
    Tickled Pink Productions

    Event & Promotion Production Project Management Community Marketing mobile: +1.720.256.3945



    Ellen is the most wicked smart person I know. When I realized what she did for a living it shed light on the issues I had with my business.


    Three years ago, I was a small time landscaper in Chicago willing to help anyone with any aspect of their garden. While people liked my eagerness to say “yes”, it also meant that I wasn’t being honest with myself about what I loved to do and what I was really good at. It also meant I had thrown out a large net, only wanting a handful of the fish, and reluctantly eating them all. How about that for a metaphor?


    Working with Ellen taught me to catch and release. The process of discovery lead me to realized I most enjoyed teaching people how to plant and care for their own container gardens. While a little bit of manual labor is fine, I really love encouraging people to work with new and exotic plants and to confidently plant their own gardens, even if it’s little outside their comfort zone.


    I am now a more confident and precise small business owner. I don’t take on jobs that are too time consuming and that take away from other clients or my personal life. I am able to provide a higher level of customer service and am more trusted by my clients. Most importantly, I know exactly what I do. I help people plant container gardens. Easy peasy lemon squeezy.

    Sharon Pohl Walsh

    Container Garden Specialist, Chicago



    I first met with Ellen of Supertight Branding almost five years ago when I first moved to Denver from Chicago. Having practiced in community mental health and group practices before, I was stubborn about staying loyal to my generalist training and background - “come one, come all, I can help you!” It was previously a benefit in the larger practices where it helped me to have a breadth of knowledge and experience, rather than a small niche where I would be passed over when referrals came through the intake department.


    I quickly learned that Denver was a different market, and owning my own practice was a different animal. Instead of being reliant on insurance referrals, I was now relying on my online presence and my message. Ellen helped me realize that my one size fits all message that I thought would catch anyone, was missing everyone.

    The process of working with Ellen was two-fold. The first part was helping me identify “my people.” After seven years in the field, Ellen helped me realize that the common denominator of the clients I felt I helped the most and felt the best helping were mid-twenties to mid-forties men and women who struggled to find healthy long-term partnerships because they had not done the healing within themselves. She helped me see that I wanted to help them heal, strengthen and transform their most essential relationship - the one with themself - to attract, create and nurture healthy romantic relationships with others.


    The second part involved helping me deal with the common “condition” Ellen sees helping professionals deal with when they get Supertight with their niche - anxiety - and oh man, was there a lot of that at first. Ellen was a great coach to help me move through this, knowing it was temporary. When the calls started coming in, I felt better at the end of each clinical day helping the clients I wanted to work with, and it didn’t hurt that I was surpassing all of my new-to-private-practice-colleagues. The anxiety quickly faded into joy, relief, and confidence.


    Figuring out “my people” helped everything else fall into place. It gave me a direction of where and what to blog about (I started blogging on dating and relationships for a local mindful online dating site) and how to focus my website content to speak directly to my ideal clients and their pain, needs, and desires. Working more and more with my ideal clients provided ideas for more blogs, because I could connect more closely to their struggles and their questions. The truth is, I still got calls from clients with other presenting concerns, such as pregnancy and postpartum anxiety and depression, trauma, anxiety and depression, but because I gave referral sources and potential clients something to connect with, they called anyway.


    Within about two and a half years I began using a waitlist for clients I did not have space to see as a full time psychologist. As a note, this was pretty unheard of amongst colleagues who have self-pay practices, especially this early on and was a real indicator of how getting my brand right helped me. soon , I began considering whether it was time to hire a psychologist to join my practice. I knew Ellen was the person I needed to help me strategize the branding and message around this new puzzle piece.


    My vision expanded to become a practice where all the psychologists practiced from an attachment-oriented perspective - focusing on healing the early and ongoing relational experiences that contributed to the present difficulty with relationships, dating, divorce, pregnancy, trauma, addiction, etc. I will admit that it became clear to me that our initial rebranding of an attachment-based group practice was difficult to speak to in blogs, website content and social media because I was not speaking to clients. Our ideal clients did not know what attachment is or why it’s important. Ellen helped me stick with the original branding, but to ever-so-slightly tweak it to “Dating, Relationships, and Beyond.” This would allow us to speak to the issues that come with relationships and that can negatively affect relationships.


    Today, about four and a half years after my initial work with Ellen and three months after hiring my first psychologist, our practice is flourishing. We moved into a larger, nicer office suite, my caseload continues to be full, and my associate’s is about half full and growing. I cannot speak highly enough of Ellen’s Supertight Branding help, which was essential in making Center for Shared Insight what it is today.




    Kristen Hick, Psy.D.
    Licensed Psychologist and Director at Center for Shared Insight, PC

    Linkedin Profile


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  • We love you and your light.

    And you need to get your sh*t tight.


    More precision in your brand =

    More power and impact in the marketplace.

    Contact Us for a Free Strategy Session. Get SuperTight!

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